Content and Copy Lead

Dubai, Dubai, United Arab Emirates
Full Time

Justlife is rocking the region with its beautifully designed for all home services app and looking for brilliant minds and skilled professionals who can think outside the box and have a limit that defies the sky.

Do you envision shaping the future of all home services in one of the fast-growing tech companies based in Dubai?

Then, don't lose another second! Come onboard and be a part of this exciting adventure of growth and success and take over a key role as a Senior Brand Copywriter.

Join us and just shine with us let’s become everydaybetter, together!

What we expect from you:

  • Support and coach content writers on the team for copy tasks.
  • Develop creative concept with the Brand team and designers for key occasions like Ramadan, National Day etc,
  • Write video scripts, social posts, banner ads, blogs etc. and develop creative, innovative ideas for campaigns on all platforms in collaboration with the designer.
  • Coordinate with various parties to make sure all campaigns are well executed and are meeting goals and deadlines
  • Support marketing and product team by building, iterating and A/B testing content on various channels and in English
  • Support marketing and branding strategies through creating and producing (with the designer) graphic assets for digital media, web, email, social media, event marketing and print media
  • Write/create content for all editorial, social media, digital and in-store projects.
  • Research industry-related topics (combining online sources, interviews and studies)
  • Write clear marketing copy to promote our services
  • Proofread and edit all English content before publication
  • Identify customers’ needs and gaps in our content and recommend new topics
  • Ensure all-around consistency (style, fonts, images and tone)
  • Update website content as needed.

What we’re looking for

  • 5 to 6+ years of experience in English copywriting
  • Extremely creative, with a very strong content and copy writing background acros all communication channels
  • Digital and social experience is a must
  • Strong understanding of the vernacular in GCC
  • Agency or brand inhouse copywriting experience is essential
  • BSc in Marketing, English, Journalism or related field

Nice to have;

  • Big agency experience is a plus
  • Start-up experience is a plus
  • Arabic speaking is a plus


No benefit would replace the start-up spirit, working with a great team, and entrepreneurial working environment! However, we also have benefits like:

We care about you

  • Structured and predictable salary progression
  • Flexible working hours and remote working depending on the job
  • JustHoliday! One-day extra vacation on your birthday
  • Team-building games, challenges, and activities! 

We improve you

  • Working with a great team and entrepreneurial spirit!
  • Continuous learning with mentorship, coaching, on-the-job, and internal-external  training
  • Fast career growth
  • Internal career opportunities 

We recognize you

  • ‘’JustHeroes’’ Reward and Recognition Program
  • Discounts and gifts vouchers
  • Employee Referral Program

About Us:

Justlife (previously Justmop) is the Middle East’s leading marketplace for home cleanings, beauty & wellness, and other homes services such as maintenance and laundry. Justlife’s long-term vision is to become a super app for everything related to home services.

Since our inception, we've slowly been expanding our services from home cleaning alone to serving all your needs at home.

Justlife has built a network of thousands of trained professionals and served over 6 million sessions across UAE, KSA, Kuwait, Qatar, Oman, and Bahrain. 

Our Mission: We promise our customers stellar service, our suppliers a valuable partner, our professionals a better life, and our team members a work environment where they thrive towards their best versions.


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