Social Media Executive

Team: Marketing  |  Location: Dubai, UAE  |  Type: Full-Time

Make the content that makes the GCC stop, watch, and follow, and grow our channels from the ground up.

Every month, hundreds of thousands of people across the GCC book a cleaner, a beauty service, a handyman, or a home health visit through Justlife. The content they scroll, the Reels they watch, the creators they trust, that's what you'll make. You'll start by building social for one of our service categories end-to-end, with room to take on more categories as you grow.

We're looking for a creator at heart, someone who lives on TikTok and Instagram, is comfortable on camera, and can turn an everyday service into content that earns trust and stops the scroll. This is a build-from-the-ground-up moment. Today our social is mostly one channel. The presence you build across every platform is what gets us to 10x.

The Role

This is a hands-on, do-it-yourself role. You'll own social end-to-end across Instagram, TikTok, YouTube, Snapchat, and LinkedIn, creating and curating content, running community engagement, and leading influencer collaborations. You'll coordinate photo and video shoots, read the numbers, and turn what's working into the next post. You'll often be on camera yourself. You'll report to the Social Media Lead and own your channels day-to-day, with room to take on more categories as we scale.

This is not a schedule-and-post role. We expect you to set trends, not just follow them. Create, host, ship fast, and grow a real audience.

What Success Looks Like in Your First 6 Months

Grow the channels. Take us from mostly one channel to a live presence across Instagram, TikTok, YouTube, and LinkedIn, and move audience growth and engagement to clear, agreed targets we'll set with you in week one.
Ship scroll-stopping content. Create, edit, and post Reels and TikToks quickly, often featuring yourself, at a consistent weekly cadence.

Build trust, not just reach. Make content that real people find genuinely helpful, not just viral.

Run influencer collaborations. Find the right creators, manage the partnerships, and track reach and bookings driven.

Own the shoots. Plan and coordinate photo and video shoots that match the brand.

Read the numbers. Track performance across campaigns and collaborations, and feed the insights straight back into what you make next.

How We Work

• Trend first. We watch what's rising, formats, audio, creators, and move fast to make it ours.
• Create and ship. We'd rather post a great thing today than a perfect thing next week.
• On camera and hands-on. The best content comes from people who love being in front of the lens themselves.
• Data aware. We read reach, engagement, and growth, and let it shape the next post.
• Cross-functional. You'll work daily with design, the wider marketing team, and various business verticals.

What We're Looking For

Must-haves

• 3 to 4 years creating and growing social content across Instagram and TikTok, including hands-on influencer marketing.
• Comfortable and confident on camera. You can present, host, and feature in content naturally.
• Strong storytelling and creative copywriting. You turn everyday moments into scroll-stopping content.
• Hands-on editing for TikTok and Reels, with fast turnaround that doesn't sacrifice quality.
• A deep, current understanding of social trends, formats, and platforms.
• Cultural fluency in the UAE, and the adaptability to learn the home services world fast.
• Experience coordinating photo and video shoots.

Nice-to-haves

• Experience in the service, consumer, lifestyle, or healthcare industry.
• A degree in Business, Communications, Marketing, or a related field, or a body of work that speaks for itself. We care more about what you've made than where you studied.
• Familiarity with social tools like Canva, Adobe Creative Suite, Hootsuite, or Buffer.

How to Apply

Your feed is your portfolio. Along with your CV, send us a piece of content you created and the growth or engagement it drove. Tell us what you were trying to do and what happened. This is the part we read first.

Our process includes a short intro call, a creative conversation where you'll pitch us three Reel ideas for a Justlife service, a case study stage, and a final meeting with the team. We aim to move from first call to decision within two to three weeks, and we'll keep you posted at every step.

Why Justlife, Why Now

We started in 2015 by digitalizing home cleaning in the UAE. Today, we operate across 10+ cities, with 200+ full-time employees, 5K+ service professionals, and over 15 million sessions delivered. We're a scaling tech company and one of the region's AI pioneers, building the most-loved super app for home services in the region.

Our social presence is wide open across every category we serve. If you think in Reels, if you're as comfortable in front of the camera as behind it, and if you want to make the content and grow the channels from the very first post, talk to us.

#everydaybetter